As the founder of Iva Jean, I want women to see my products and feel inspired. I want them to get on a bike and ride with the style, personality and confidence they bring to every other aspect of their lives, whether they are commuting to work or cruising around town.
I moved from Michigan to Seattle 2006 and began a career marketing for professional design firms. Combining my expertise in business with an eye for design and craft has proven to be the solid fit for me and this match continues to grow with Iva Jean.
After giving up my car in 2007, I set out to find the perfect bike for cruising around town and getting to and from work. I found her soon enough sitting right outside my neighborhood bike shop – a vintage black Motobecane on sale for just $100.
Since then, biking has become a huge part of my life. I quickly realized that I didn’t need to become a sports enthusiast or wear head-to-toe spandex to ride. Today, I ride in everyday clothes and at a pace I feel comfortable with – I take in the joy of seeing the city from a different perspective and giving a nod to other ladies looking chic on their bikes.
Inspired by a 2009 trip to Europe and a desire to share my love of biking and design – I started Iva Jean, a brand that would provide products and resources that encourage women to incorporate biking into their everyday lives.
We launched our first product, the Rain Cape, in the fall of 2011 and our latest collection was launched in winter 2013. Iva Jean was selected as the Fashion Grand Prize Winner in DailyCandy’s Start Small, Go Big Contest 2011; has received both local and national press, with features in Bicycling Magazine, Treadlie, Elle Finland, Fast Company, Sunset, Momentum and Seattle Met Magazines, A Cup of Jo, Lovely Bicycle!; and has shown at Model Citizens NYC, San Francisco Bike Expo’s Pedal Savvy and Seattle Magazine’s The Forecast.
- Ann DeOtte, Founder and Designer at Iva Jean
Photo above by Kyle Johnson.